Coco-Jumbo unveils special Edition to celebrate Goa Carnival 2026
The Goa-based Cheers Group launched a “Carnival Edition” of its Coco-Jumbo Cashew Feni Coconut liqueur Gift-pack Canister celebrating GoaCarnival, featuring vibrant, artistic designs for its bottle and Canister with a complimentary fabulous tasting glass for the 2026 season.
Coco-Jumbo, produced by the Cheers Group, has recently made headlines as the world’s first “Feni Liqueur” to win a Gold Medal at the 2025 USA Spirits Ratings. This premium product blends Goa’s 500-year-old heritage cashew feni with coconut, creating a 21% alcohol content, tropical, and creamy liqueur.
Coco-Jumbo was recognized for its exceptional quality,, and packaging at the 2025 USA Spirits Ratings, marking a significant milestone in bringing Goa’s traditional cashew feni to a global audience.
Unique Blend: The product is marketed as a “deliciously smooth” blend of cashew feni and coconut, designed to serve as a versatile cocktail base.
“Our aim is to create a globally appealing premium feni product” says Ashwin Balivada CEO of Cheers group who mastered Business Management from Cambridge University UK.
It is positioned as an “affordable luxury,” priced at approximately ₹825 in Goa for a 750ml bottle, featuring a “super paint-crafted bottle” to reflect its premium nature.
“Coco-Jumbo Cashew Feni Coconut liqueur– the spirit of Goa is targeted as collector’s item during the peak Carnival and festive season” says Dr Mohan Krishna Balivada founder of Cheers group and World’s first alco-bev marketing Doctorate.
Coco-Jumbo is part of a larger trend of premiumizing Goan feni, with innovation driving the industry away from its image as just a local “country liquor”.
The Cheers group proudly presents this limited-edition Coco-Jumbo Gift-pack, dressed in vivid colours and inspired by Carnival culture. Coco-Jumbo bottle and the canister brings a burst of colours to the traditional design codes, featuring bold elements reminiscent of the Goan coastline and Carnival fun.
https://www.instagram.com/the.cheers.group?igsh=Mm42Y3l3aW0zMTA=
